Taking a break between Snow Leopard and Beatle Mania this week, I thought Jeff Jarvis, author of the BuzzMachine among other things picked up on an interesting story by David Hinkley of the Daily News regarding Howard Sterns' possible future after his term is up with Sirius XM; could he go it alone?
"I’ve talked with a measurement company that did a study on his impact on satellite and concluded that a majority of users were there and paying $12.95 a month because of him. So say that half those people – 3.5 million – would pay half that much – $6 – to get Stern anywhere and on-demand. That’s $252 million. Absurd? OK, so charge $1 a month; that’s $42 million (though at a lower price, the volume would surely increase)."
He adds that Stern basically would need staff and bandwidth, much like Leo Laporte's TWiT network of podcasts and streaming audio/video.
Longtime Chicago sports talk personality Mike North hit the internet airwaves this spring after having his contract not renewed by AM670 the Score, although that venture has run into a bit of a financial snag as it's investor has run into some legal trouble.
That said, even without the big numbers Stern use to broadcast to, he still could talk to a very large and profitable audience and not really have to share the loot. Given the capacity of smartphones and mp3 players to receive streaming audio, it could be a win-win for him to be as Jarvis puts it 'The Stern Broadcasting Corp.'
"I’ve talked with a measurement company that did a study on his impact on satellite and concluded that a majority of users were there and paying $12.95 a month because of him. So say that half those people – 3.5 million – would pay half that much – $6 – to get Stern anywhere and on-demand. That’s $252 million. Absurd? OK, so charge $1 a month; that’s $42 million (though at a lower price, the volume would surely increase)."
He adds that Stern basically would need staff and bandwidth, much like Leo Laporte's TWiT network of podcasts and streaming audio/video.
Longtime Chicago sports talk personality Mike North hit the internet airwaves this spring after having his contract not renewed by AM670 the Score, although that venture has run into a bit of a financial snag as it's investor has run into some legal trouble.
That said, even without the big numbers Stern use to broadcast to, he still could talk to a very large and profitable audience and not really have to share the loot. Given the capacity of smartphones and mp3 players to receive streaming audio, it could be a win-win for him to be as Jarvis puts it 'The Stern Broadcasting Corp.'
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