MySpace Music - except if YourSpace is a Mac

CNET reports that MySpace is launching their music service, which allows users to buy and download music from the Amazon Mp3 store, without leaving MySpace.

In addition to having access to the catalogues of the big labels CNET notes:

"What MySpace doesn't do is send users to another site to buy. On MySpace Music, the music listed on an artist's profile page will have "Add" and "Buy" buttons. A user can either hit add to include a song to a playlist or hit buy to instantly purchase the music. Amazon users won't even need to create a new purchasing profile. They can use their existing accounts. "

To me the biggest winner here is not the major labels and their petty squabble with Apple, or MySpace, for adding a "super market checkout counter" to your page for impulse buying, but Amazon.

Consider that the music industry wants a competitor so bad, that they are willing to give Amazon the keys to the kingdom. So what happens if Amazon continues to get exposure into other markets and eventually becomes a music giant such as Apple. Will the labels be able to then deal with the monster that they created?

I do think it is smart for MySpace to have an outlet (albeit PC only) for purchasing and keeping buyers on their site. The easier the consumer experience is, the more money should flow.